Facebook Timeline hits all users
Timeline for Facebook Pages is the largest, most significant design change to Pages since their introduction in 2007. Here’s an overview of the changes:
-A large cover photo now occupies the top third of each Page. The benefit of this added personalisation is obvious; however, Facebook is keen on keeping this space purely creative and has indicated a number of restrictions apply.
-Larger Images on posts are now available to deliver brand impact.
-You can now choose to ‘Pin’ an update to the top of the page, and this update will stay at the top of the page for 7 days. Useful to draw users to a specific tab.
-Another way to control content on Timeline is to ‘Star’ it. Using this feature, brands can take up two column widths to display photos and videos more prominently.
-Pages now automatically pull in ‘relevant’ Conversations others (including your friends) are having on Facebook.
-New milestone function allows marketers to humanize the brand and remove a perception of corporate anonymity
-One of the biggest changes is the removal of the default landing tab. Instead of up to 9 tabs/ applications being shown on the left hand side bar, 3 tabs are now displayed below the cover image beside a default ‘Photos’ tab, with an option to add up to 12 total tabs.
-Pages will also have the ability to receive Messages from fans. The Message feature can be turned on or off from the Manage Permissions area of the Admin Dashboard.
-Brands can now check out the Facebook performance of their competitors
-Facebook ads for mobile now available but only through page posts which are highly engaging enough for FB to move them into mobile feeds.
-All premium booking will now only consist of Sponsored stories while marketplace ASUs will remain as auction based.